Cale Bruckner

About the author:

Cale Bruckner, Director of Product Development for Palo Alto Software Inc. has developed a strong insight for what works and what doesn't work when it comes to business plans and marketing plans. Business degrees in marketing and management from the Charles H. Lundquist School of Business at the University of Oregon backup his insight with a solid background in business management and product marketing. Cale has real-world experience writing business plans and marketing plans for small business. He wrote the popular JavaNet business plan included with Business Plan Pro and listed on the bplans.com web site in 1995, hoping to establish the up-scale internet cafe in Eugene Oregon. Cale also has experience writing marketing plans for small business and government, including a plan for the Eugene Public Library. Managing the Palo Alto Software Inc. product line for four years makes Cale a key expert in the area of product development and product marketing. Expertise include: product development, product marketing, team management, resource allocation, human resources management, and business content development.

Articles written by Cale Bruckner:

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